The Legacy Challenge: A Message From the CEO

 

“Good” may be good enough for some., but most of us want more than that. Something inside us makes us want to be better than good. We want to be part of a team whose members, even years later, will be remembered for what they accomplished. We want to go for greatness! At 77 Legacy Limited, our passion and mission are to enable greatness in people and organizations everywhere. To that end, we have defined meaning of exceptional performance at perhaps an unprecedented level.

 

I have been privileged to work with thousands of individuals and companies striving to achieve greatness during my career. I have gone deep inside the operations of  of these organizations, examined and synthesized the mechanics, and worked with and analyzed various operational efficiencies. I wanted to understand what constitutes exceptional performance, what gets in the way of it, what conditions are necessary for it, and what a leader’s role is in achieving it.

 

As a result, I have learned a lot about the topic of organizational greatness, legacy and what does and doesn’t matter in getting there. For example:

 

• The “strategic hand” dealt to great performers was not materially different from that dealt to good performers. Great performers simply did more with the hand they were dealt.

• There are pockets of superior performance in every organization, and the great performers didn’t typically have more basic know-how than good performers. Great performers were simply much more successful at institutionalizing what they did know. They were better at execution; better at reducing inconsistency and getting the slightly above half  of their operations core performers to operate at levels much closer to that of their top performers.

 

WHAT IS LEGACY

 

While absolute financial or operating performance is often the only “measure of greatness” people look at, my research shows that great organizations always produce four key outcomes. These four outcomes produced by great performers are:

 

• Sustained superior performance. They succeed financially, or operationally, in both the short and long term and not just on an absolute basis, but relative to their market potential or the hand they’re dealt.

• Intensely loyal customers. We will  earn not only the satisfaction of our customers, by exceeding their expectations, but their true loyalty.

• Highly engaged and loyal employees. The people who work at 77 Legacy Limited  are more than satisfied they are energized and enthusiastic about what they do.

• Distinctive contribution. They do more than “business as usual” they fulfill a unique mission that sets 77 Legacy Limited apart from the crowd.

These four outcomes are measurable, unmistakable, and attainable by 77 Legacy Limited.

 

THE REWARDS OF GREATNESS

 

• 77 Legacy Limited will be  more profitable than our peers, producing a quality product on every project and ensuring safety for each milestone.

• Grow twice as fast as our peers and set the bench mark of excellency in  the markets that we serve.

• Win the loyalty of all stakeholders, which makes it easier to continue to win in the future and a legacy for future generations.

Beyond these rewards, there is something deeper and meaningful: the reward that comes only to those who have truly paid the price to excel. I am extremely grateful of the opportunity to lead a diverse group of individuals on four continents as we embark on “Constructing the World for the 21st Century”   

 

 

 

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David Fleming,
CEO, 77 Legacy Limited

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